Social Media

Social Media Workshops and Training

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Wow. March has been a busy month here at Rich Graphics – not just with branding and design work – but an with abundance of workshops, seminars, presentations and training sessions in Social Media as well.

At the beginning of the month, I hit the road with the NSAR (Nova Scotia Association of REALTORS®) as their keynote speaker as they did their annual meeting in each region of the province. My role was to present my ‘Using, Branding and Integrating Social Media for REALTORS®’ presentation to each.

The presentations were roughly an hour long, and were delivered to six regions in five days. I presented in Sydney, Antigonish, Truro, Halifax, Bridgewater and Yarmouth. Halifax was by-far the most intimidating venue, with over 220 in attendance, and people parking on the street of the hotel due to lack of room in the lot.

The presentations were very well received, with guests taking notes and asking plenty of questions. A few have even contacted me since, for private training, to attend a more in-depth workshop, and even to begin planning and management of their social media strategies.

The middle of the month marked my ‘Hands-On Social Media Training Workshop‘ where I had nine in attendance. The workshop consisted of three-hours of hands-on training, with attendees logged into their facebook, LinkedIn and twitter accounts, learning to set up and use them properly. I also touch on a number of management tools, websites and apps to leverage these tools and take their Social Media to the next level.

And rounding out the month, yesterday I presented ‘Using, Branding and Integrating Social Media for Business’ at the Bconnected Trade Show that took place at Taboo in Halifax.

When I started this business three years ago, I had no idea I would become a sought-after trainer. In fact, I wasn’t all that comfortable speaking in public. It always amazes me to see the direction my business takes. It’s an ever-evolving entity!

So, if you’re looking to learn more about Social Media – please contact me today. I have been ‘in the trenches’ for the past three years, and am always happy to share my knowledge. In fact, keep an eye on the Hands-On website for upcoming training dates and be sure to book early. They tend to fill up quickly.

Till next time, keep on tweeting!

#PodCampHfx 2010 – One Day of Social Media Paradise in Halifax, Nova Scotia

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On January 24th, Halifax held it’s second annual PodCamp festival at the Alderney Gate Library. It was a day filled with tweets, iPhones, Blackberries, and plenty of presentations involving social media, design and online video. Two words can effectively sum up the experience: information overload. This free event attracted 300 people interested in Social Media and the cream of the crop decided to present. PodCamp is known as an ‘un-conference’ – that is, it’s put on by the people for the people. All of the presenters are also attendees, and everything is free. It’s a great event, and I’d like to give a special nod to @RyanDeschamps and @SpiderVideo for investing their time, blood, sweat and tears into putting it on. Though it’s the participants that make it great, something of this magnitude wouldn’t get off the ground without a committed, enlightened core group. Hats off to you two, and everyone else working behind the scenes to make #PodCampHfx such a huge success.
If you keep up with the blog, you’ll remember I attended PodCamp last year as well, and had an amazing experience. This year, I decided to take it to the next level – and ran a workshop titled ‘Using, Branding and Integrating Social Media for Business.’The session ran 45 minutes, and I had a total of 110 slides. Most were hand-drawn, with a handful of screen-captures thrown in for good measure. My session was a rousing success, with a total of three dozen attendees. I consider myself honoured for the chance to present, and must admit I really enjoyed the experience. It was nice to give back to my peers, and to network with some of Halifax’s social media elite. I apparently have come a long way in a year…. I distinctly remember seeing a video of me asking a question at last year’s PodCamp, and my voice cracking like a pubescent teenager.
Some notable events include Giles Crouch’s presentation ‘The State of Social Media in Atlantic Canada’, lunch with the #halifaxchicks and @thecoolestcool, the keynote address with @mcleangreaves and the #BattleDecks challenge at the end of the day.
Giles represents Media Badger – a local Social Intelligence Agency. They have their own crawler, MediaSphere360, which collects useful social media data in our region and beyond. Giles was kind enough to share some data about Atlantic Canada and New England with the PodCampers, such as:
• From 2000 to 2008 the number of Maritimers online has risen from 40% – 84%
• 87% of these online users have broadband internet access
• 49% use social media daily
• 36% use social media to make purchase decisions
• 25% feel better about buying from organizations that use social media
• 40% don’t read magazines
• 20% don’t read the newspaper (me included – I use twitter and facebook instead)
• 15% don’t listen to the radio
• 67% watch tv and surf the internet at the same time
• 38% own more than one computer
• Facebook users average age went from 42 to 53 in the past year
• Myspace users are 16 years old, on average now
• LinkedIn users average age went from 47 to 55
• twitter uesrs are now on average 39 years old – up from 34 last year
And that’s just the tip of the iceberg, folks! More information about Giles’ presentation can be found on his blog.
The keynote speaker this year was the infamous @mcleangreaves – who hails from Toronto, and is a legend in the digital, broadcast and print media industries. He seemed to have the inside scoop on all things tiwtter, facebook, and social media. From bold predictions of which tech giant was buying which Canadian start-up this year – to the insider track on Apple’s new iPad tablet computer (releasing tomorrow!) – McLean seemed to know it all!
PodCamp wrapped up with an event called ‘BattleDecks.’ And contrary to some guesses, it was not two DJs squaring off with beer involved somehow. #BattleDecks originated at the #SXSW festival in Austin, Texas. It pits several challenges against each other, vying for the title of Social Media Bullshit King… I assume. Each challenges has to talk to a dozen slide, for twenty second each, that they have never seen before. The also have to follow a general topic guideline, which consists of some current social media buzzword, for the most part. I can’t justify the hilarity that ensued in mere words, I’m afraid. Suffice to say, I had tears in my eyes for the duration of the event. A nod to @firecatkitty, @Prire, and @TheCoolestCool for their amazing skills of delivering maximum BS on-the-fly. Carmen Pirie was declared the winner, but I personally thought Ross Simmonds had it with his ‘Generation Y’ theme, and downhill spiral into sexual-innuendo at the end…
So, to wrap it all up, PodCamp Halifax was the place to be last Sunday. As I often say, “The Geeks will inherit the Earth.” – and we proved it and then some at PodCamp. The energy at the event was incredible, and everyone left a richer person. If you ever have the opportunity to attend one of these – take it! You’ll network with the best, and learn until your poor brain can’t take any more. Best day of 2010 so far for Rich Graphics and myself, hands down.

The state of Social Media, March 2009: tweet tweet!

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Good day to everyone out there in the blog-o-sphere. I know it’s been a while since I’ve blogged, and I don’t want to be a blogfade statistic, so here I am once again gracing your monitor. Rich Graphics is active in the social media scene. I am an avid user of WordPress, several Google products, twitter, facebook and LinkedIn. I can also set up you with these services if you’re interested. Contact me today.

#PodcampHfx – What an unconference!!

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This past Sunday, I attended Halifax, Nova Scotia’s first PodCamp – an unconference. It was organized by a dedicated group of local social media enthusiasts, and the presentations and workshops were delivered by the participants themselves. There was standing room only at most presentations, and my head is still swollen with information-overload from the day-long event. The keynote speaker, Andrew Baron, was particularly enlightening, and is my new internet geek hero. He’s the founder of RocketBoom, and is dug deep within the trenches of social media culture.

New Media and the New Leader of the Free World

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Barack Obama is following me on Twitter. And I him. I kid you not. And I read his blog yesterday… Kind of blows the mind, eh? And I’m not even American – I’m a proud Canadian, and a Maritimer at that. Though I must say, now is one of the only times in recent memory I would say being an American may not be too bad. I have *always* heard California is nice *every* time of year… So, the Obama Administration has a Minister of New Media. There is an Obama blog available at And he’s Tweeting too. I sincerely hope he lives up to all the expectations, and doesn’t turn out to be a complete moron like some other presidents… Here’s hoping.

New Media Marketing

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This week I’ve been thinking a bit more about what they’re calling New Media Marketing. This term seems to cover any non-traditional marketing techniques that utilize technology to reach out to potential clients. The Rich Graphics website has outlets to Facebook and LinkedIn – as well as this blog. These are three powerful New Media vehicles which can drive web traffic to your site, and result in business. Another New Media tool that I’ve more recently latched on to is Twitter.