There are media channels that cannot be owned or earned – and that’s where traditional paid advertising offers value. There are many PPC (or pay-per-click) channels to choose and mix from. They are trackable, measurable and targeted. Combined with proper landing pages and follow-on actions and unified with your content marketing strategy, they can provide great value and ROI in certain circumstances.
PPC campaigns aren’t for everyone – and we can help you determine if they are right for you. By crunching a few numbers in our advertising ROI calculator we can begin to see a clearer picture. If there’s a fit, we can help you setup and manage your online ad campaigns. We will ensure the right keywords, language, and target market are established and publish variations of your ads with conversion in mind and revise accordingly.